Split the bill - for Dineouts
Designed a feature for an existing food delivery app that allows users to
easily split bills proportionally with friends after dining out.

Overview
Individual project
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For 5 Days
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Includes Research, UX Design, UI Design and Branding
PROBLEM STATEMENT
Imagining a mobile app that is already being used for restaurant reservations & ordering food and designing a feature for this app that allows users to easily split bills proportionally with friends after dining out.
KEY OBJECTIVES
User Experience - Focus on creating an intuitive and engaging user interface that simplifies the bill splitting process
Visual Interface - Coming up with a comprehensive & visually appealing output
Achieving outcome in Limited time - Researching and finding solutions within a deadline of 5 days
Planning and Design Process
The task resonated with me on a personal level as I often find myself in the position of handling payments and navigating the challenge of splitting bills among friends. With a 5-day deadline, I conducted secondary research on existing bill splitting apps, analysing their features and user feedback to understand the concept quickly. I then followed a process of Discovery, Brainstorming, and Implementation to design a detailed digital product.
DAY 01 & 02
Problem Discovery
Research and understanding of the domain, competitor analysis
DAY 03
Brainstorming
Creating User flow, Sketching ideas, curating solutions, wireframing
DAY 04 & 05
Implementation
Establishing a visual language, Hi-fi designs, and prototyping
Before starting the process, calling out Assumptions
As there was no specification for the region in the brief given, I limited and focused my research towards the Indian users (INR Currency), especially tech-savvy demographics, for creating the MVP.
Problem Discovery
Watched Youtube Videos
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Read Insightful Blogs
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Used apps myself
SECONDARY RESEARCH
I dedicated around 2 days to conducting thorough secondary market research on bill splitting apps worldwide. I delved into the topic by watching informative YouTube videos and reading insightful blogs. This deep dive into the subject provided me with valuable insights.
I gained clarity on the best practices, user preferences, and innovative solutions in this domain, empowering me to make informed decisions and contribute meaningfully to the development of this feature.
Competitor Analysis
I conducted an In-depth competitive analysis by studying their product, identifying key features, advantages and disadvantages.
Competitors
Used for
Strength
Cons
Takeaway

Primarily payment, split bill & request payment
Broad userbase &
strong brand recognition.
Functionality limited, reliant on acceptance
Add more control to
user when splitting

Splitting all kinds of bill among groups
Robust expense-splitting features, versatile
No restaurant integration, complex to use
Restaurant integration
is a plus

Specifically for splitting dine-out bills
Intuitive and user-friendly interface.
Reliant on partnerships for widespread adoption
Learn useful features
& mental models
User Research
I explored possible User Scenarios to understand who is the target audience and behaviours of the intended users

Based on insights from
User Research, scoping
the project
Due to limited time, I have only focused on the most common scenario of one person making the entire bill payment in the restaurant.
The bill split feature can also be used for online orders done on the app. But I have limited my focus and ideations to dine-out scenarios.
User Persona
Mapping the Ideal User
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Age: 18-35 yrs
/
College students and busy working professionals
Rhea Roy - IT Employee
Age: 24 yrs
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Location: Bangalore, India
Tech-Savvy
Extroverted
Values Efficiency

GOALS
Simplify the process of bill splitting during outings with friends.
Find apps and technology that offer easy bill division options.
Save time and effort when ordering food or making reservations.
INTERESTS
Exploring new dining experiences with friends.
Trying different cuisines and dishes and going out with friends.
Using technology to enhance social experiences and convenience.
TECHNOLOGY
Uses a smartphone with a variety of apps for communication, entertainment, and productivity.
Comfortable with mobile payments and digital services.
Prefers apps that are user-friendly and efficient.
PAIN POINTS
Time-consuming and tedious process of manually calculating and splitting bills.
Embarrassed to ask friend to return their share after a dine-out.
Limited options of apps that offer convenient bill splitting.
Brainstorming and Ideating


Branding for the App
PRIMARY NAME & LOGO
Eatsy
TYPEFACE
Lato
Bold / Semibold / Medium / Regular
BRAND COLOUR

Final Designs






✨ Additional Good-to-have Features ✨
What to do next
/
For the later scope
Note & Calculate
On the Bill Dashboard: A notes section for adding additional notes & a dedicated calculator.
Dishwise Report
Generation of Detailed report – dishwise split instead of entire amount for more clarity.
Merge Bills
An option to merge multiple bills that are generated in the same or different visits.
Retrospective
LEARNINGS & NEXT STEPS
If given more time and resources, I would prioritize user research and the testing phase to deeply understand user needs, gather valuable feedback, and discuss solutions with a group of designers. Collaborating with a team would foster unique solutions and incorporate diverse perspectives, ultimately leading to a more successful product. Additionally, I would delve into improving the setup flow, focusing on how payments are processed and updated within the app. Enhancing these areas would ensure a smoother user experience and address potential pain points related to payment management.
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